{ LOCAL PICKUP AVAILABLE + FREE SHIPPING ON ORDERS $100+ }

ABOUT US

 

Welcome to Primrose Boutique -- I am beyond thrilled to have you here!
I'm Emma J. Rose, the owner behind Primrose Boutique. This 'little' dream of mine has been 9+ years in the making; ever since I was 16. My mom owned a boutique store in my hometown of which I ran along side her my junior and senior year of high school. BUT, let me throw a plot twist at you here... I honestly didn't like working at her boutique in the beginning. It meant conversing with women who I had NO IDEA who they even were! I was a shy pup who could barely get the word 'hi' out of her mouth as customers entered in. Over the next few years my skills in face to face interaction grew and I came to love the atmosphere of conversing with strangers who soon became friends to me in our little tourist town. I then started to attend apparel markets with my mom around the nation and before I knew it, I was head.over.heels for the boutique industry. 
All through high school I knew I wanted to go off to college to become a registered nurse someday, but as my love grew for business and marketing, my desire to be a nurse became less and less, or so I thought. The winter of 2018 I graduated college with a degree in nursing and I landed my first nursing gig at a local hospital, but still had a boutique in the back of my mind. I've always known I'd own my own business someday, but I had to be patient and wait for my time. After all, my mom taught me that good things come to those who wait.
Fast forward to September 1st, 2021 and I am now the sole owner of Primrose Boutique, a completely online lifestyle boutique with a sweet midwest style. I thrive on meeting new women and I thrive even more knowing I've helped make a difference in how a woman feels about her style and appearance. After all, when you look good, you feel good and when you feel good, you can conquer the world. 
 
XOXO,
 
Emma J. Rose