I am so glad you are here! I'm Emma Whitcomb (Rose), Primrose's owner in small town Minnesota. I'm a firm believer in following your dreams - no matter how big, or how small - I am here to cheer you on! To dress prim, or primly is to never leave the house without feeling put together. Now see, everyone's definition of "put together" is entirely different and at Primrose Boutique, all are welcome no matter the style! Rose is my maiden name and it means love and loyalty - all of which I strive to live by each day. I hope you find a little piece of love in each piece you find and continue to spread love and loyalty each and every day. Oh, and be kind. Always.

XOXO,

Emma J. Whitcomb